01
Prepare
Show up ready.
Hydration doesn't start at tip-off. Prepare your body before the work begins.
Basketball performance fuel
Fuel for
Hoopers.
Hydration built for basketball.
ClutchFuel helps you stay ready through practices, workouts, games, and everything in between.
Basketball demands more
The game
doesn't stop.
Practice. Lifts. Workouts. Games. Tournaments. Travel. Basketball asks you to perform again and again. ClutchFuel was built to make one part of performance simple: Stay fueled. Stay hydrated. Stay ready.
The ClutchFuel system
Prepare.
Perform.
Recover.
02
Perform
Stay ready when it matters.
Replace fluids and electrolytes while you train, practice, and compete.
03
Recover
Get ready to go again.
Rehydrate after the work so you're better prepared for what's next.
Game-day timing
The Hooper Hydration Routine.
Turn the system into a rhythm that matches how basketball actually works.
Prepare
90 to 120 minutes before practice or tip-off
Start hydrating before the gym gets loud. By the time warm-ups begin, your body is already ahead of the sweat.
Perform
Pregame warm-up through the final buzzer
Sip through layup lines, timeouts, and halftime. Stay ready during the stretches that actually decide the game.
Recover
Postgame, on the way home, after the final buzzer
Rehydrate once the work is done. Then sleep, eat, and get ready to run it back tomorrow.
Exact timing and serving amounts will be finalized with our formulation team.
ClutchFuel Hydration
Meet the first drop.
Built for the way hoopers train and compete. ClutchFuel Hydration is designed to make hydration simple whether you're heading to practice, playing under the lights, or getting ready to run it back tomorrow.
Product details and availability coming soon.
Why it matters
Basketball sweats different.
~1 LITER
Average fluid lost per hour of basketball play
~800MG
Sodium lost per hour through sweat during play
2%
Body-weight fluid loss is enough to start affecting focus and reaction time late in a game
That's not a marketing number, it's basic sports science. Every product we build is being formulated around what basketball actually costs your body, not a generic hydration standard.
Formulation is being finalized with our nutrition team ahead of launch.
Built for basketball
Not another sports drink. A basketball brand.
There are plenty of hydration products. ClutchFuel is being built around the athletes, routines, environments, and culture of basketball. From weekday practices to tournament weekends, our goal is simple: Help hoopers stay ready.
Made for the schedule
Whatever today
looks like.
Practice
Hydration for the everyday work.
Game Day
Prepare before the lights come on.
Tournaments
Multiple games. Long days. Stay ready.
Recovery
Finish today's work. Prepare for tomorrow's.
The Clutch
Built with hoopers.
For hoopers.
ClutchFuel isn't being built in a boardroom. We're building alongside players, coaches, trainers, programs, and people who live basketball every day. The goal isn't to become another supplement on the shelf. We want to become part of basketball culture.
Programs and gyms
Bring ClutchFuel to your program.
Run a basketball program, performance facility, camp, tournament, or training business? We're looking to partner with organizations helping serious athletes perform.
Stay close
Join the Clutch.
New products. Basketball performance tips. Drops. Events. No noise.
